Adobe is in the middle of Summit, its annual digital marketing conference, and as expected it's making a bunch of product announcements. The biggest one is a new interface for Adobe Marketing Cloud, the company's suite of products that includes Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, and Adobe Media Optimizer.Brad Rencher, senior vice president and general manager of Adobe's digital marketing business, said that as consumer expectations change and as companies have access to more and more data, marketers need to deliver great "last millisecond interactions" — that, he said, is "where we're either heroes or we're average." And that means it's increasingly important for design, advertising, and analytics teams to work together in an efficient way.]]>
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